My name is Bob Whitlock and I am an avid fly fisherman, after years of not having a local fly shop, I decided that it was time for me to provide the Midwest with a great place to find all the gear they need with that friendly warm feeling you miss with a local shop. My goal is to provide you with a great place to get all the top gear at a price you should pay, not what they want you to pay. I promise everyone I will do my best to get you what you need, when you need it. I am one of you, not one of them, I am your typical Saturday afternoon "drown a fly" certifiable nut!